The University School of Mass Communication (USMC) is at the forefront of media education, research, and digital education in India. Since its inception in 2006 as the University Centre for Media Studies and its elevation to a full-fledged school in 2010, USMC has continuously evolved to meet the demands of a dynamic media landscape. Our commitment to innovation and quality education is grounded in the principles of the National Education Policy (NEP 2020).
Undergraduate Programme
Bachelor of Arts in Journalism and Mass Communication (BA-JMC):
>> This program is designed to provide students with a comprehensive understanding of the media landscape, focusing on skills essential for a career in journalism and mass communication.
>> The curriculum aligns with the NEP 2020 guidelines to foster learner-centric education, emphasizing critical thinking, digital literacy, and communication skills.
Postgraduate Programme:
>> Master in Mass Communication (MMC):
The MMC program offers specialized tracks in the last two semesters, allowing students to tailor their education based on their career aspirations:
1. Journalism
2. New Media
3. Advertising & Corporate Communication
4. Video Production
Doctoral Programme:
Ph.D. in Mass Communication:
>> The USMC offers a PhD program to cultivate high-quality research in various fields of mass communication.
>> Selection for the PhD program is conducted through the Research Aptitude Test (RAT), held annually. Scholars who have qualified for the UGC – JRF are exempt from the RAT.
>> The program emphasizes innovative research related to contemporary news and entertainment media, corporate communication, and new media.
Research Focus:
>> USMC is dedicated to redefining educational paradigms via cutting-edge technology and innovative teaching methodologies.
>> Our alumni often transition into influential roles as faculty and research scholars at prestigious institutions such as the Indian Institute of Mass Communication (IIMC), Jawaharlal Nehru University (JNU), and the University of Delhi
Vision & Commitment:
>> In alignment with NEP 2020, USMC emphasizes key components such as learner-centric education, digital learning, industry-academia collaboration, and quality research.
>> Our mission is to contribute to the visionary goal of a Viksit Bharat (Developed India) by 2047.
