Phone No(Office): 011-25032350
Email-id: kulveentrehan.ipu [AT] gmail.com
Education
MMC, Ph.D.; NET (JRF)
Teaching Experience
Professional Training/Courses
Summer Training Course in Film appreciation From Film and TV Institute of India (FTII), Pune.
Workshop in Business Research Methods, Faculty of Management Studies, University of Delhi
C+QM Course from NIIT Ltd.
Teaching Subjects: Communication Theory, Advertising, Integrated Marketing Communication & Events, Corporate Communications, Internet Advertising & PR, Business and Sports Journalism
Areas of Research: Creative executions in Advertising, Integrated Brand Promotions, Advertising Literacy/Media Literacy, (New) Media Advocacy, Media and Sports.
Dr. Trehan holds a Ph.D. in Mass Communication with her doctoral research in the area of advertising. She has been engaged in teaching and research for over 14 years now. She has been invited as a panelist, invited speaker in various forums on media literacy, BREXIT, advertising executions etc. She has conducted several workshops for leading organizations like GAIL, Polycon and at many premiere university departments on Advertising, PR, Integrated Marketing Communications and Communication Research Methods in India. Her Ph.D. scholars are working in areas of Defence PR; Media Literacy.
She has chaired sessions at International Conferences (IAMCR 2016, UK & IAMCR, 2017, Colombia) in Media and Sports and Media and Education section. Her research papers, review articles and book reviews have been published in reputed International blind peer reviewed communication, media and marketing journals. She has presented several research papers in conferences held in Canada, Europe, Latin America and Asia.
She has been a visiting faculty to Indian Institute of Mass Communication (IIMC) for Theories in mass communication, Integrated Marketing Communication and media advocacy in PG (Eng. Journalism), PG (Ad &PR), Diploma in Development Journalism programmes. She has been invited to deliver special lectures to NDRF officers and Officers from Assam Defense Public Relations at IIMC.
Besides academics, she is also associated with creative expressions societies of the students at GGSIPU. She has been the faculty coordinator of Aveksha (The dramatics society of USS) for 4 years now. Earlier she was the faculty coordinator of Vyakt (The Publications Club) for two years. She has also anchored / convened Faculty Development Programmes.