UNIVERSITY SCHOOL OF MASS COMMUNICATION

VISION
The school has its eyes set at much higher goals incorporating the larger social responsibilities of the University and producing quickly employable media students. We are grooming are pupils to emerge as strategic decision makers and researchers for tomorrow’s media and communication systems. USMC aims to impart to its students an excellent mix of the domain knowledge and wisdom.

MISSION

The school’s mission is to empower students with advanced skills in media and communication, encouraging innovation and problem solving. USMC aims to guide future leaders who will address industry challenges, advocate social well being and contribute to academic excellence through research driven solutions.

About the School

The University School of Mass Communication (USMC) serves as a pioneering force in media education, research, and digital training. Established initially as the University Centre for Media Studies in 2006, it transitioned to a fully-fledged school in 2010, marking a significant step forward in advancing mass communication studies.
USMC offers a comprehensive array of programs including a BA in Journalism and Mass Communication (JMC) aligned with the National Education Policy (NEP) 2020, and a specialized MA in Mass Communication (MC) with four unique specializations: Advertising and Corporate Communication, Journalism, New Media, and Video Production. For those pursuing further academic inquiry, Ph.D. programs are also available, aimed at fostering high-quality research in the field.
The school is renowned for its commitment to redefining educational paradigms through innovation and the latest technology. Among its notable achievements are:

• Pioneering MOOCs: In 2019, USMC became the first school under the Government of NCT of Delhi to launch its own Massive Open Online Courses (MOOCs) on the SWAYAM platform, exemplifying its commitment to accessible education.
• Contributions to E-PG Pathshala: Since 2016, USMC has contributed significantly to e-PG Pathshala, India’s largest online repository for postgraduate studies in Communication and Media, operated by INFLIBNET, under the Ministry of Education.
• International and National Seminars: The school has organized a plethora of International and National seminars, research methodology workshops, symposiums, and capacity-building programs since 2013, aimed at enhancing scholarly pursuits and pedagogical practices.
• Research Grants and Projects: Faculty members have secured more than 10 research projects funded by esteemed national and international organizations, including the US Department of State, University Grants Commission (UGC), Indian Council of Social Science Research (ICSSR), and the Department of Science and Technology (DST), Government of India.
• Strong Alumni Network: USMC boasts a vast network of skilled professionals making their mark in leading media brands such as Bloomberg (UK), Reuters, GAIL, Indian Oil Corporation, Times of India, Doordarshan, Ernst & Young (EY), NDTV, Indian Express, AajTak, Adfactors, Gartner, Times Now, Dentsu, and the Hindi Film Industry. Moreover, many alumni are now contributing to academia as faculty and research scholars at prestigious institutions like IIMC, JNU, and the University of Delhi.

With a steadfast focus on key principles of the National Education Policy (NEP, 2020) such as learner-centric education, digital learning, industry-academia collaboration, and quality research, USMC is on a transformative path, dedicated to embracing a vision for a truly Viksit Bharat by 2047.