Course Code                          Paper                                      L                    T/P            Credits           

bj(mc)  101            Language Skills-English                                    3                      2                      5

bj(mc)  103            State & Politics                                                            4                      -                       4

bj(mc)  105            Social History - Socio-Economic                   

Milieu of India Since Independence             4                      -                       4

bj(mc)  107            Principles of Communication                                  4                      -                       4

bj(mc)  109            Design & Graphics                                          4                      -                       4



bj(mc)  151            Communication  Lab                                     -                       4                      2

bj(mc)  153            Design & Graphics Lab                              -                       4                      2


                            Total                                                               19                     10                     25























Course Code                          Paper                                      L                   T/P           Credits           

bj(mc) 102            Mass Communication: Concepts & Processes            4                      -                       4

bj(mc) 104            Print Media & Photo Journalism                   4                      -                       4

bj(mc) 106            Reporting and Editing-I                                  3                      2                      5

bj(mc) 108            Press Laws & Media Ethics                          4                      -                       4

bj(mc) 110            Computer Applications for Journalism              3                      -                       3



bj(mc) 152            Print Media & Photo Journalism Lab                        -                       4                      2

bj(mc) 154            Computer Lab                                                 -                       4                      2


                        Total                                                               18                    10                     24


*Soon after the End-Term Second Semester Examinations the students will undergo training for four weeks and will submit the report incorporating the work done at least eight weeks before the commencement of the Third Semester End Term Examinations.









Course Code                          Paper                                      L                    T/P           Credits           

bj(mc) 201            Language Skills - Hindi                                       3                      2                      5

bj(mc) 203            Reporting and  Editing - II                               3                      2                      5

bj(mc) 205            History of Broadcasting in India:                      

Policies & Principles                                            3                      -                       3

bj(mc) 207            Radio Journalism & Programme Formats            3                      1                      4

bj(mc) 209            Development and Communication                      4                      -                       4

bj(mc) 211            Summer Training Report*                                  -                       -                       4



bj(mc) 251            Reporting & Editing Lab.                             -                       4                      2

bj(mc) 253            Audio Lab                                                      -                       4                      2


                        Total                                                               16                     13                     29

*Summer Training Reports will be evaluated by the Board of Examiners comprising  Internal and External examiners appointed by the Vice-Chancellor.







Course Code                          Paper                                      L                    T/P             Credits           

bj(mc) 202            TV Journalism & Programme       Formats            3                      1                      4

bj(mc) 204            TV Production: Idea to Screen              2                      -                       2         

bj(mc) 206            Basics of Camera, Lights & Sound                        2                      -                       2

bj(mc) 208            Advertising: Concepts & Principles                  4                      -                       4

bj(mc) 210            Advertising through Print, Radio & TV       4                      -                       4

bj(mc) 212            Self Development                                        2                      1                      3



bj(mc) 252            Television Production Lab.                             -                       4                      2

bj(mc) 254            Operation & Handling of Video Equipment            -                       4                      2

bj(mc) 256            Advertising Lab                                               -                       4                      2


            Total                                                                           17                     14                     25


*Soon after the End Term Fourth Semester Examinations the each Students shall undergo a Functional Exposure Training of six weeks duration in Print Media, Radio Journalism, Television Journalism and Television Production and will submit a Functional Exposure Report containing the actual experiential learning at least eight weeks before the commencement of End Term Examination of the Fifth Semester.






Course Code                          Paper                                      L                    T/P             Credits           

bj(mc) 301            Event Management: Principles & Methods            4                      -                       4

bj(mc) 303            Organization & Management                             4                      -                       4

bj(mc) 305            Research Methodology for Media                     3                      -                       3

bj(mc) 307            Cyber Journalism                                            3                      -                       3         

bj(mc) 309            Public Relations                                              3                      -                       3

bj(mc) 311            Functional Exposure Report**                      -                       -                       6



bj(mc) 351            Event Management Lab                              -                       4                      2

bj(mc) 353            Research Methodology for Media Lab.            -                       4                      2

bj(mc) 355            Cyber Lab                                                      -                       4                      2


                        Total                                                               17                     12                     29


*Every student will be assigned a project at the end of the Fifth Semester and it will be pursued by him/her under the supervision of  an internal supervisor. Both the subject and the name of the internal supervisor will be duly approved by the Director of the Institute. The Project Reports (in duplicate) alongwith one floppy will be submitted by the students at least two weeks prior to the date of the commencement of the End-Term Examinations for the Sixth Semester.


**The Functional Exposure Report  shall carry 100 Marks and shall be evaluated by a Board of Examiners comprising of Director/Principal or his nominee and one external examiner to be appointed by the Vice-Chancellor.







Course Code                          Paper                                      L                    T/P             Credits           

bj(mc) 302            World Media Scenario                                    4                      -                       4

bj(mc) 304            Contemporary Media Technology                   4                      -                       4

bj(mc) 306            Project Report*                                                -                       -                       12

bj(mc) 308            Comprehensive Viva Voce                            -                       -                       04


                        Total                                                               8                      -                       24


*The Project Report shall carry 100 Marks and shall be evaluated by an External and Internal Examiners separately from out of 50 marks each. The External Examiner will be appointed by the            Vice-Chancellor of the University.


Note :


1.   The total number of the credits of the BJ(MC) programme = 156.

Each student shall be required to appear for examinations in all courses. However, for the award of the degree a student should secure at least 150 credits.


Bachelor of Journalism (Mass Communication)


First Semester




Course Code: bj(mc) 101                                                                   L-3            T/P-2            Credits-5


Objective: This course aims to equip students with language skills so that they may be able to express themselves with fluency & clarity. Given that many of these students will be communications managers & future media professionals, Language Skills are an important component of this programme. The stress will be on equipping students to organise their ideas systematically & to use English correctly & effectively. This course will address language skills in a holistic manner. It will focus on effective writing, oral fluency as well as, presentation skill. Although some teaching of grammar may be necessary, the emphasis is on usage rather than the rudiments of language.


Course Content


A.                 Fluency in Grammar Usage

1.   1.      Subject-Verb Agreement

2.      Tenses

3.      Active & Passive Voice

4.      Reported Speech

5.      Prepositions

6.      Conjunctions

7.      Effective Sentence-Construction

8.      Vocabulary


B.      Writing/Comprehension Skills

1.            Answering questions on Comprehension Passages

2.           Composing an effective paragraph (Single Idea)

3.           Persuasive Writing-Writing Articles (Expressing Multiple Ideas)

4.    Letter-Writing (Especially Business Correspondence relevant for Media Professionals)

5.           Writing a report (Using facts/data/details)

6.           Summarising a Report/Article/Editorial

7.           Making an Abstract/Precise (Identifying Key Ideas)

8.           Writing a Review (of a Book/Cultural Event)


C.      Methodology

1.           Classroom teaching is to be practical. It will be based on exercises/worksheets, which cater to the competence level of the students. A single prescribed text is not advisable.

2.    Home assignments should include the following:

·       Vocabulary Building Programme

·       Students prepare 2-3 minute speeches as class presentations. (Topics may cover current events/social/developmental issues)

·       Students choose media events for writing reviews



Note: Tutorial will be devoted for helping the students to develop their Presentation Skills so as to enable them to be more expressive. Sample activities could be: 2-3 minute speeches (Prepared/Extempore); Presenting review of Cultural Events; Peer Review of Class Presentations; Group work (4-5 students work as research team & present a Report on a Current Affairs topic)





1.            Comprehension, Precise & Paragraph Writing                                     L Shaffer


2.            Dictionary of Modern English Usage                                                               G Davison


3.            Strengthen Your Writing                                                                             Narayanaswami


4.            Improve Your Word Power                                                                          R Birley


5.   Plain English Guide                                                                                       M Cutts


6.            Paragraph Writing for All                                                                           G K Puri


7.            Developing Writing Skills in English                                                              S K M angal


8.            Dictionary Confusible Words                                                                          G Davidson



Bachelor of Journalism (Mass Communication)


First Semester




Course Code: bj(mc) 103                                                                   L-4            T/P-0            Credits-4


Part-I  (State and its role)

1.              Defining Politics:

·    as a art of government

·    as public affairs

·    as consensus

·    as power


2.          Government, Systems, Regimes.


3.          Political Ideologies-Liberalism, Conservatism, Socialism, Feminism, Environmentalism. Religious fundamentalism, The End of Ideology?


4.          Democracy-Who are the people? How should they rule? How far should the people’s rule extend? Models of Democracy-Classical, Protective, Developmental, People’s Democracy


5.           The State- What is State? Nature of State & distinction between State, Society & Government


6.           Role of the State-Minimal States, Developmental States, Socio-Democratic States, Collective States & Totalitarian States

              The threat to the State-The process of globalisation, privatisation & localisation


Part-II (International affairs)

1.  Nationalism & globalisation-Nations & Nationalism: What is a Nation? Nations as cultural communities. What is Nationalism? Its varieties (Liberal, Conservative, Expansionist & Anti-Colonial with special emphasis on India’s experience)


2.         Sub-national Politics: Centeralisation or decenteralisaton? Federal or Unitary System? Ethnic & Community politics


3.  Changing World Order-Rise & fall of Cold War-A New World Order? The changing balance of the global economy


4.         Trends towards a World Government? International Organisations-European Integration, The SAARC, The UNO



Part-III (Indian Polity)


1.              Making of modern India : Freedom Struggle and its impact


2.  Constitution and Governance: Union & its territories, Citizenship, Fundamental Rights & Duties, Directive Principles of State Policy. The Union-Executive President & Vice President, Prime Minister, Council of Ministers, Cabinet, Legislature-Rajya Sabha, Lok Sabha, Functions of Parliament, Judiciary- Supreme Court, High Court and District Courts.


3.  Administrative Set-Up: Ministries of the government, Union Territories, Local Govt., Municipalities, Panchayats. Election Commission, Electoral Reforms, Reservation of seats, General Elections. UPSC.





1.            Foundations of Politics                         Andrew Heywood (Mac Millan Foundation)


2.   State & Politics in India             Edited by Parth Chatterjee (Oxford University Press)


3.            Betrayal of Indian Democracy            M B Chande (Atlantic Publishers)


4.   India-2000                                       


5.   Om Heritage                                              Bhartiya Vidya Bhawan’s series of Publications


Bachelor of Journalism (Mass Communication)


First Semester




Course Code: bj(mc) 105                                                                   L-4            T/P-0            Credits-4


Part-I (Economic concepts & Indian economy)


1.            Economy:

            a)            Meaning, Definitions

            b)            Market, Command and Mixed Economy

            c)            Economic Growth and Development


2.            Underdevelopment

            a)            Circular and Cumulative Process

            b)            Vicious Circle of Poverty

            c)            Impediments to development


3.         Nature of Indian Economy: Low per-capita income, Inequitable distribution of income & poverty, Predominance of agriculture, Rapid population growth, Low-level of Human Development, Unemployment , scarcity of capital, Fiscal imbalance, Balance of payment,  Disequilibrium, Inflation, Technological backwardness.


4.            Economic reforms: Recent economic & structural reforms, Recent trends towards privatization & disinvestment of public sector undertakings, their impact on Indian economy, Social impact of economic reforms.


6.         India & the World Economy: Globalisation, Towards a new World Economic Order, Setting up of WTO, India & WTO, WTO-trespassing the Sovereignty of Nation States 


7.         Socio-Economic Issues & the Media: Power & Politics concerning caste, Religion & Minorities, Communalism, The Bias in the Media, The Mass Media & Democracy, The Mass Media, Public Opinion & Social control, Terrorism, Corruption, Political Defections.


Part-II (Indian Heritage)


1.            Aspects of our Heritage: Language & Literature, Philosophy, Religion, Arts, Sciences, Society-Our Social Heritage, Indian Culture


2.         The Bhakti Movement & The Indian Renaissance


3.            Profiles in Greatness: Philosophers, Saints & Singers, Scientists, Leaders of India


4.            Science and Religion: The Indian view point


5.         Recent Political Thought: Gandhi & Subhas Chandra Bose




1.   The Problems of Indian Economy                            S K Misra & V K Puri

2.   Modern Economics                                            Jack Harvey

3.   The Indian Economy                                              Robert Lucas

4.   Indian Economy under Reforms                                   Nagesh Kumar

5.   Social Reforms                                                     P V Rajeev

6.   An Introduction to Sociology                                 Hen Browne



Bachelor of Journalism (Mass Communication)


First Semester




Course Code : BJ(MC)-107                              L-4                        T/P -0                         Credits - 4


1.            Fundamentals of Communication : Meaning & Elements/components of human communications; Concept of Communication, Communication as a social, human & universal process. The seven C’s of Communication, Communication - Objectives, Scope & Functions, Factors responsible for growing importance of Communication, Effective communication & its Barries.


2.            Process of Communication : Transmission of ideas, Facts & feelings from one person to another-elements of Communication process (message, Sender, Encoding, Channel, Receiver, Decoding, Acting & Feedback).


3.            Sociology of Communication & Socialisation


4.         Forms of Communication :

            (a)            Intra Personal Communication

            (b)            Interpersonal Communication

            (c)            Group Communication (Public, Crowd, Small Group)

            (d)            Mass Communication

            (e)            Non-Verbal Communication & Body Language


5.            Theories of Communication :

            (a)            Hypodermic Needle Theory

            (b)            Two-step & Multi-step Theory

            (c)            Commercial Theory

            (d)            Play Theory

            (e)            Uses & Gratification Theory

            (f)            Selective Exposure, Selective Perception & Selective Retantion Theory

            (g)            Individual Difference Theory


6.            Models of Communication : SMR Mode, SMRc Model, Shannon & Weaver Model, Laswell Model, Osgood Model, Dance Model, Schramm Model, Gerbner’s Model, New Comb Model, Convergent Moden, Gate Keeping Model.


7.         Verbal Communication

            Universals of Verbal Communication

            Meaning & Barriers in Verbal Communication

            Language, Sub-Language & Culture

            Elements of speech communication




8.         Non-Verbal Communication

            Non-Verbal behaviour as communication

            Body communication-Body movement, Facial Communication

            Space Communication-Physical environment

            Silence, Paralanguage & Temporal communication



suggested readings


1.            Communication                                                 C.S. Rayadu,

                                                                                    (Himalaya Publishing House, Mumbai)


2.            Perspective Human Communication             Aubrey B Fisher

                                                                                    (Macmillan Publishing Co. New Delhi)


3.            Communication-concepts & Process            Joseph A Devito


4.            Lectures on Mass Communication             S Ganesh


5.         The Process of Communication             David K Berlo


6.            Communication Facts & Ideas in Business            L. Brown (Prentice Hall)






Bachelor of Journalism (Mass Communication)


First Semester




Course Code : BJ(MC)-109                             L-4                        T/P -0                         Credits - 4


   l    Elements of design and graphics, visualisation, convergence and

                        divergence - Conceptualisations Functions and significance


            l   Fundamentals of creativity in art - logic - style - value -

                        tools of art - illustrations - graphs.


            l   Basic elements and principles of graphics, design lay-out and production;

                        typeface families - kinds - principles of good typography; spacing -

                        measurement - point system.


            l   Type composition - manual - mechanical - lino-mono-ludlow-photo


            l   DTP, use of computer software, character generation


            l   Use of multi-media.


            l   Printing methods - letterpress, cylinder, rotary, gravure-screen, offset,

                        plate making,


            l   Types of papers


            l   Magazine lay-out; pagination; designing and printing of cover pages;


            l   Safety measures in printing press


            l   Colour printing-colour combinations-colour scanning-colour separation-

                        colour correction - colour positives - colour negatives


l                  preparation of bromides; artpulls










Bachelor of Journalism (Mass Communication)


First Semester




Course Code : BJ(MC)-151                            L-0                        T/P -4                         Credits - 2


1.         Micro Communication Lab on Communication Dynamics

            l   Simplicity & Complexity

            l   Has the message been received

            l   Use of Emphasis

            l   Formality

            l   Humour

            l   Emotion

            l   Staying in control


2.            Communication Skills/Perception

            l   Speaking

            l   Listening

            l   Writing

            l   Reading


3.         Use of

            l   I-Statements

            l   We Statements

            l   You- Statements


4.         Verbal, Communication

            l   Verbal Language

            l   Public Speaking


5.         Non-Verbal Communication

            l   Body movement

            l   Eye movement, posture

            l   Silence

            l   Sign language


6.            Methodology

            l   Each student will prepare & present six minutes presentation on the given topic

            l   Face the Audio System/Camera

            l   Record & Pre-listen/Pre-view

            l   Peer review

            l   This Exercise will be repeated three times



Bachelor of Journalism (Mass Communication)


First Semester




Course Code: bj(mc)-153                                L-0                        T/P -4                         Credits - 2





1.            Visualising concepts and ideas


2.            Designing, Layouting and Illustrations


3.         Graphic Designing exercises


4.            Composition


5.            Designing of Lay-outs for various magazines/newspapers


6.            Developing story books  


7.            Designing of Cover-Page


8.            Designing pamphlets, folders, flash cards, flip charts


9.            Handling of material for free expression-water colour, poster colour, acrylic colour


10.       Such other exercises as the faculty incharge may deem fit


11.            Evaluation of all such assignments


12.       Visit to printing press of various kinds



Bachelor of Journalism (Mass Communication)


Second Semester




Course Code: bj(mc) 102                                                                   L-4            T/P-0            Credits-4


1.         Mass Communication: Meaning & definitions, Characteristics & features,

            Scope the concept of  Mass & Mass Culture of Mass Communication


2.         Mass Communication and other forms of Mass Communication

            Interface between Intra personal & Mass Communication


3.            Functions of Mass Communication: To-Persuade, Inform, Educate, Entertain; Other

            functions; Impact & Influence of Mass Media


4.            Theories of Mass Communication: Meaning of theories based on scientific study &

             analysis; Four major theories of Press, according to Fred Siebert, Theodore Peterson &                   Wilbur Schramm

            (a)            Authoritarian Theory               (b) Libertarian Theory

            (c)            Social Responsibility Theory             (d) Soviet Communist/Workers Theory

            (e)            Other Theories: Development Media & Democratic Participant Theory


5.         Tools of Mass Communication:

            (a)            Newspapers, Magazines, Radio, TV, Films, Records, Internet

            (b)            Advertising, Public Relations & Public Affairs

            (c)            Traditional & Folk Media


6.            Journalism and Mass Communication : Mass media and modern society - functions -

            mass media and democracy; Print media in India : on overview



1.   Mass Communication & Development                     Dr. Baldev Raj Gupta

2.      Communication Technology & Development         I P Tiwari

3.   Mass Communication in India                         Keval J Kumar

4.   Here’s the News                                                   Paul de Maesener

5.   Cinema & Television                                 Jacques Hermabon & Kumar Shahani

6.   Mass Communication  Journalism in India                   D S Mehta

7.   Mass Media Today                                                   Subir Ghosh

8.   The Communication Revolution                           Narayana Menon

9.   The Story of Mass Communication                         Gurmeet Singh

10.  Mass Communication Theory                         Denis McQuail

11.  Mass Culture, Language & arts in India                       Mahadev L Apte

12.  You & Media: Mass Communication & Society             David Clark

13.  Towards a Sociology of Mass Communication       Denis McQuail

14.  The Myth of Mass Culture                                     Alan Swingewood

15. Introduction to Communication Studies                          John Fiske


Bachelor of Journalism (Mass Communication)


Second Semester




Course Code: bj(mc) 104                                                                   L-4            T/P-0            Credits-4


1.            Journalism: Concept, Dimension, Growth, Importance, Requirements, Ideals, Nature, Objectives, Purpose & Functions.


2.         What is News? Definitions, Nature of News, Qualities of News, News Value, Hard & Soft News. Orientation & Perspective, Objectivity & Fairness, News as a process, Verification, special interests. Why is News Important-Difference between News & Information-Journalism & Communication-Stories of High Interest- Celebrity Journalism, Trends in modern journalism-Influence of TV channels on serious news reporting in print media-Sensationalism & Entertainment.


3.         News Media Operations: How news media functions? Three Modes of Daily Journalism, National media - How it nationalises the news? Agenda setting function of the National media, New categories of News, Approaches to Journalism.

            Press Organisations.


4.         News Agency Journalism: History, functioning & role of PTI and UNI, International News Agencies, Feature Syndicates


5.            Photography -  Elements and principles - visual language - meaning - photographer’s jargon; composition of photography-subject and light.


6.            Photographic equipment - Cameras - types - formats - lens - their types and functions - film - types and functions- accessories.


7.            Camera and Photo - Shots-focus - shutter - speed - selection of subject - different types of photographs - action - photo editing - procedure - pictures for newspapers and magazines - developing photographers’ manual and computerised photography.


8.            Photographing people - portrait and still, wildlife; environment; sports; landscape; industrial disasters; photography for advertising ; conflicts - war - political and social photography.


9.         News values for pictures - photo-essays-photo features; qualities essential for photo journalism; picture magazines - colour photography; impact of technology, practicals, field assignments and their evaluation.



Bachelor of Journalism (Mass Communication)


Second Semester




Course Code: bj(mc)-106                                  L-3                        T/P -2                         Credits - 5


1.            Reporting: Principles of reporting, functions and responsibilities, writing news- lead -

            types of leads; body - techniques of re-writing - news agency copy.


2.            Reporting : reporting techniques - qualities of a reporter - news-elements, sources - types - pitfalls and problems in reporting - attribution - off-the-record - embargo - pool reporting ; follow-up.


3.            Reporting - crime, courts, health, civil administration, civic society, culture, politics, education beats.


4.         Editing : Nature and need for editing. Principles of editing, editorial desk, functions of editorial desk, copy editing preparation of copy for press - style sheet - editing symbols, proof reading symbols and their significance.


5.            Functions and qualifications of a sub-editor and chief-sub editor, copy selection and copy testing.


6.            Structure and functions of newsroom of a daily, weekly newspaper and periodicals, different sections and their functions.


7.                  Headlining - principles, types and techniques



Bachelor of Journalism (Mass Communication)


Second Semester




Course Code: bj(mc) 108                                                                   L-4            T/P-0            Credits-4


1.   Press, Law, Society & Democracy

2.      Constitutional Safeguards to Freedom of Press

3.   Press Commissions & their recommendations

4.   Press & Registration of Books Act

5.   Working Journalist Act

6.   Law of Libel & Defamation

7.   Contempt of Court

8.      Parliamentary Privileges

9.   Press Council Act

10. Official Secret Act

11. Right to Information

12. Copyright, Intellectual Property Right 

13. Social Responsibility of Press

14. Ethics, Self-Regulation & Freedom of Expression





1.   Mass Media Laws & Regulations                         C S Rayudu, S B Nageshwar Rao


2.   Press in the Indian Constitution                              R K Ravindran


3.   Principles & Ethics of Journalism              Dr. Jan R Hakemuldar, Dr. Fay AC                                                                               de Jouge, P P Singh

Bachelor of Journalism (Mass Communication)


Second Semester


computer applications for journalism


Course Code: bj(mc) 110                                                                   L-3            T/P-0            Credits-4


1.            Introduction to Computers - History and Generations of Computers;

            Types of Computers Hardware and Software; Digital Technology 

            Keyboard Functions.


2.         MS office and its applications ; MS-word with features; MS windows;

            Excel; MS Access, Presentaion Manager; Important commands


3.            PageMaker, Interfacing, Working with text, Page setup,

            Printing; Formating Techniques; Graphics and Drawings.

4.         Corel Draw Environment, Working with Objects, Outing, Clipart and

            Symbols; Control of Object Outlines - Text Creation and Alignment -

            Bitmap Graphics - Conversions- Graphs - corel show - Cartoons -

      Use of colours in publishing concepts.


Bachelor of Journalism (Mass Communication)


Second Semester


Print media & photo journalism lab


Course Code: bj(mc) 152                                                                    L-0            T/P-4            Credits-2



1.            Discussion and analysis of newspapers and news magazines


2.            Preparing Display boards on important news events/topical issues


3.            Cameras, Lens and other Accessories


4.            Different kind of Shots


5.            Development of photographs- How it is done?


6.         Photo editing


7.            Photographing people, portrait and still, environment, sports, landscape, disasters


8.            Photography for Advertising


9.         Photo - Feature


10.       Field assignments and their evaluation

Bachelor of Journalism (Mass Communication)


Second Semester




Course Code: bj(mc) 154                                                                    L-0            T/P-4            Credits-2


1          Word Processing-MS Office-2000, MS Word, Other word processing programs

2          Page Layout: Adobe PageMaker, MS Publisher, QuarkXpress

3            Graphics: Adobe Illustrator, Classic Art Techniques, Adobe PhotoShop, CorelDRAW, Design for presentations, Macro Media free hand, MS PowerPoint, Web Graphics with Adobe PhotoShop, Web Graphics with Macro Media fireworks

4.            Scanning printed images. Editing photographs. Transferring photographs to pages.

5.            Formatting type/font. Selecting backgrounds. Using colours. Creating tables. Working with images. Using frames.



Bachelor of Journalism (Mass Communication)


Third Semester




Course Code: bj(mc) 201                                                                   L-3            T/P-2            Credits-5

Bachelor of Journalism (Mass Communication)


Third  Semester


Reporting and Editing-II


Course Code: bj(mc) 203                                                                   L-3            T/P-2            Credits-5


1.         News Bureau : Functions of news bureau, special beats like embassies, ministries, public sector undertakings, national headquarters of political parties.


2.            Parliamentary reporting : Coverage of the proceedings of Parliament and state legislature, municipal corporations and panchayats.


3.            Specialised reporting : Interpretative, investigative, advocacy, covering sports, science and technology, economics and commerce, book reviews, films reviews, TV programme reviews, theatre and cultural programmes reviews.


4.            Advanced editing : Re-writing, page make-up and layout, rewriting the copy of mofussil correspondent, editing political and foreign copy.


5.         On-line editing : Word processing, spell-check, caption writing, placement of photographs, photo features.


6.         Edit page : Its structure and purpose, Edits and middle, special articles, columns and letter to editor.


7.            Specialised writing/editing : Supplements, pullouts, features, interviews, news analysis, backgrounders.


8.         Editing skills : Editing of broadsheet, Tabloid, Magazine.

Bachelor of Journalism (Mass Communication)


Third Semester





Course Code: bj(mc) 205                                                                   L-3            T/P-0            Credits-3




A.  Radio as a mass medium: Strength & weaknesses, Characteristics & edge over other media, Radio technology, Types of Broadcast, AM & FM, Short Wave, Analogue & Digital, Studio, Mike, Recording, Editing, Transmitter, Computer



B.   History of Broadcasting: Radio came to India, Expansion of Radio, Development with five year plans, Diversification of broadcast, Education turned Entertainment, Commercial attempt, 3-tiers of Radio Broadcast, Local Reach, Community Broadcast, Different Services.


C.  Policies & Principles: Radio’s role in Nation building, Public broadcast & Commercialisation, AIR Code, Commercial Code, News objective, Guidelines for Election Broadcast, Privatisation & Autonomy, Prasar Bharti, Convergence, Relevance of Radio & Media Policy.


Bachelor of Journalism (Mass Communication)


Third Semester






Course Code: bj(mc) 207                                                                   L-3            T/P-1            Credits-4



A.  Principles for formatting: Variety is the password, Menu for everybody, Music has the priority, Programme objectivity, Information, Entertainment & Education, Fixed point & Flexible point, Intimacy with listener, Knowing the target, Channel Identity, Special audience.


B.   Writing for Radio: Writing for the ear, Spoken word, RadioTalk, News, Slogans, Interview & Discussion, Feature & Documentary, Drama & Serial, Music Programmes, Outside Broadcast (OB), Commentary, Voice Cast, Vox Pop, Phone In, Radio Bridge, Chat Show, Radio Commercial- Types, Copy Writing


C.  Concept of Good Presentation, Link Announcement & Continuity Presentation, News Reading, Pronunciation, Use of silence, Voice Culture, Keeping Rapport with the Listener, Presenting Music Programmes, Forming a personality for the programme/station.

Bachelor of Journalism (Mass Communication)


Third Semester




Course Code: bj(mc) 209                                                                   L-4            T/P-0            Credits-4


1.            Development- Concept & Process

            (a)            Definition & Meaning

            (b)            Concept of development

            (c)            Concept in Third World Context

            (d)            Basic needs model

            (e)            Priority areas in development

            (f)            Process of development

2.            Ingredients of Development

            (a)            Ingredients-5 Ms

            (b)            Crunch of Money for development-How to generate/create money


3.            Indicators of Development

            (a)            Economic & Social indicators

            (b)            Checklist of indicators

            (c)            Economic Index

            (d)            Human development Index

            (e)            Physical quality of life

            (f)            Communication as an indicator of development


4.            Development, Democracy & Human Rights

            (a)            System of governance & development

            (b)            Democracy as catalyst of development

            (c)            Significance of Human Rights for development


5.            Development & Communication-Concepts & Theories

            (a)            Development a bottom-up approach

            (b)            Communication a trickle-down approach

            (c)            Four Approaches-

                        ·            Development Communication

                        ·            Communication for development

                        ·            Communication support for development

                        ·            Development support for communication


6.            Development Communication

            (a)            Concept, significance of development communication

            (b)            Roadblocks, future of development communication



7.            Communication & Development

            (a)            Communication gaps in development

            (b)            Appropriate kind of communication for different types of development


8.         Media & Development

            (a)            Mass Media as tool for development

            (b)            Problems with use of media for development

            (c)            Creativity in media presentation of development issues

            (d)            Role & performance record of each medium-Print, Radio & TV in Indian context


9.            Communication & Development: The Indian Experience

            (a)            Communication scenario

            (b)            Development paradoxes

            (c)            Skewed disparities

            (d)            Social & economic development

            (e)            Rural & Urban development

            (f)            Role of development communication in India


10.            Development Issues & Concepts

            (a)            Concepts

                        ·            Sustainability

                        ·            Poverty Reduction

                        ·            Social Relation (Inequality)

                        ·            Human Development

                        ·            Participation

                        ·            Institutional Development

                        ·            Structural Adjustment

                        ·            Environmental Protection

            (b)            Selected Development Issues

                        ·            Rural Development

                        ·            Agricultural Extension

                        ·            Health & Family Welfare

                        ·            Women & Empowerment

                        ·            Poverty & Unemployment

                        ·            Energy & Environment

                        ·            Literacy & Education

                        ·            Safe drinking water

                        ·            Slum Development










1.   Media & Development                                       M R Dua & V S Gupta

2.   Mass Communication & Development                     Dr. Baldev Raj Gupta

3.   Mass Communication In India                         Keval J Kumar

4.   What Do We Mean By Development                     An Article by Nora

                                                                        C Quebral, International Development

                                                                               Review, Feb, 1973, P-25

5.   Modern Media in Social Development                     Harish Khanna

6.   The Changing conceptions of Development                     An Article by S L Sharma in

            the journal of National Development,

            Vol. 1, 1980

7.   Lectures on Mass Communication                                     S Ganesh


Bachelor of Journalism (Mass Communication)


Third Semester




Course Code: bj(mc) 211                                                                   L-0            T/P-0            Credits-4



Soon after the End-Term Second Semester Examinations, the students will undergo training for four weeks & will submit a report incorporating the work done, at least eight weeks before the commencement of the Third Semester End Term Examinations.


Summer Training Reports will be evaluated by the External Examiner appointed by the                  Vice-Chancellor.

Bachelor of Journalism (Mass Communication)


Third Semester





Course Code: bj(mc) 251                                                                   L-0            T/P-4            Credits-2



1. Exercises in bureau beats-political, diplomatic


2.        Visit to Parliament, State Legislature and coverage of their proceedings


3. Assignments of covering sports events, business reporting


4.        Writing book reviews, film reviews, TV programmes, theatre performances


5.        Re-writing the copies of stringers, editing political and foriegn copy.


6. Exercises in on-line editing


7. Writing/editing features, interviews, news analysis, backgrounders, articles, editiorials and columns.


Bachelor of Journalism (Mass Communication)


Third Semester





Course Code: bj(mc) 253                                                                   L-0            T/P-4            Credits-2



1.   Identifying & Working with equipment:

· Microphones, its type & usage

· Recording equipment & handling

· Recording, Dubbing & Editing in Studio

·   Working with Computer


2.   Production Techniques of Programme:

· Recording of voice

· Selection & use of Effects & Music

·   Dubbing & Editing

· Preparation of Final Programme


3.   Production of Commercial/Drama, Feature/News Reel/Music


Bachelor of Journalism (Mass Communication)


Fourth Semester




Course Code: bj(mc) 202                                                                   L-3            T/P-1            Credits-4



1.            Television for journalism

2.            Understanding the medium

3.   Writing for visuals

4.   Piece to Camera

5.            Presentation

6.            Reporting

7.            Interview

8.            Reportage

9.   Live Shows

10.            Anchoring a Show

11.            Programme Production

12.            Packaging for a channel

13.            Packaging Stories


Bachelor of Journalism (Mass Communication)


Fourth Semester




Course Code: bj(mc) 204                                                                   L-2            T/P-0            Credits-2



Selection of the programme topic: Developing programme briefs (Objectives, Contents, Duration etc), Researching the topic, Programme Resources, Style and format, structuring the programme, Storyboard and Script Designing, Script Layout.


Video Recording and Editing: What is editing? Rules of editing, Editing sound: U matic, Beta & VHS, Types of editing, Cut to cut, A/B roll, Assembly and insert editing.


Media Research Methodology: Writing support materials (Teacher guidance notes), Designing Evaluation Tools and Techniques, Evaluation and field testing of programme, Preview and Analysis of programme.



Bachelor of Journalism (Mass Communication)


Fourth Semester




Course Code: bj(mc) 206                                                                   L-2            T/P-0            Credits-2




(a)   Video camera, Types of video camera

(b)           Different types of shots, camera movements, Tilt, Track, Crane movements etc

(c)           Lenses: Different types of lenses and their application



(a)   Lights and lighting

(b)   Basics of lighting, Techniques

(c)           Different types of lights used in videography

(d)   Use of filters & reflectors



(a)   What is sound? Unit of sound, Voicing

(b)   Types of microphones, use of audio mixers for recording & editing of sound



Bachelor of Journalism (Mass Communication)


Fourth Semester





Course Code: bj(mc) 208                                                                   L-4            T/P-0            Credits-4


1.      Introduction to Advertising

(a)           Definition

(b)   Origin & development

(c)           Growth of advertising in India

(d)   Scope ( Effects on Economy/Industry)

(e)   Facets of advertising ( As an act of commerce, as hidden persuader)


2.   Purpose of advertising

(a)   Need for advertising

(b)           Functions of advertising

(c)           Benefits of advertising: To Seller, Buyer & Media


3.   Types of advertising

(a)   (a)           Commercial & Non-commercial

(b)           Product & Consumer

(c)           Classified & Display

(d)   Retail & Wholesale


(e)           Regional, National & Co-operative

(f)    Govt. advertising

(g)           Comparative advertising


4.      Advertising as a Communication Tool

(a)           Communication Process & Advertising

(b)           Communication Principles, Theories applied to advertising


5.      Advertising as a Marketing Tool

(a)           Concept of Marketing & advertising

(b)           Marketing Mix-5 P’s of marketing

(c)           Segmentation of consumer & positioning of product


6.      Advertising as a PR Tool

(a)           Relationship of  Advertising & Public Relation

(b)           Corporate/Institutional Advertising


7.      Advertising Theories

(a)   Unique Selling Proposition

(b)   Brand Image

(c)           Relevance to Indian Advertising


8.   Role & effects of Advertising

(a)           Negative & Positive Effects

(b)           Advertising & Society

(c)           Advertising & Development

(d)   Role of advertising in National Economy

(e)           Social/Public Advertising




1.   Indian Broad Casting                               H R Luthra (Publications Division)

2.   Television Techniques                         Hoyland Beltinger (Harper & Brothers)

3.   Advertising Made Simple                                Frank Jefkins (Rupa & Co.)

4.   Ogilvy on Advertising                               David Ogilvy (Pan Books)

5.   Advertising Management                           Aaker, Myers & Batra



Bachelor of Journalism (Mass Communication)


Fourth Semester





Course Code: bj(mc) 210                                                                   L-4            T/P-0            Credits-4


1.      Advertising Objectives

(a)   Setting the objectives

(b)           Strategies to achieve objectives


2.      Advertising Campaign

(a)           Various stages of the campaign

(b)           Combined campaigns & inter-media co-ordination


3.      Advertising Agency

(a)   (a)           Organisational Structure/Patterns

(b)   Skills required for various jobs

(c)           Functions of advertising agencies

(d)   Their role & importance

(e)           Selection of advertising agency

(f)   Agency commission & fee

4.      Advertising Budget

(a)           Advertising expenditure & process of budgeting

(b)           Factors affecting advertising expenditure

(c)           Methods of determining advertising expenditure

(d)           Administering the budget


5.      Advertising Copy

(a)           Translating advertising message into copy

(b)           Preparing effective copy, Punch lines

(c)           Elements of a print copy- Headlines, Body copy, Illustration, Slogan, Logo

(d)   Role of colours

(e)           Elements of a broadcast copy

(f)    Copy writing techniques for audio & video

(g)   Use of visual signs, sound, audio-video effects, words

(h)   Script writing for radio & television ad


6.   Production

(a)   Stages of the production process-Thumbnail sketches, roughs, story board, copy/script/final art work etc

(b)           Related inputs-Photography, camera, sound system


7.      Advertising Media

(a)   Print Media-Newspapers, Magazines, Pamphlets, Handbills, Posters, Souvenirs, Brochures

(b)           Electronic Media-Radio, TV, Cassettes & CDs

(c)   Other Media-Direct Mail, Outdoor Media

(d)           Characteristics, Merits & Limitations of various media



8.   Media Planning & Scheduling

(a)           Selection of media category

(b)   Reach, Frequency & Impact of selected media

(c)   Cost & other factors influencing the choice of media

(d)   Media Scheduling


9.      Advertising effectiveness

(a)           Methods of measuring effectiveness

(b)   Pre-testing & Post-testing


10.      Regulation of advertising in India

(a)           Misleading & deceptive advertising

(b)   Laws related to advertising

(c)   Self-regulatory advertising




1.   Indian Broad Casting                               H R Luthra (Publications Division)

2.   Television Techniques                         Hoyland Beltinger (Harper & Brothers)

3.   Advertising Made Simple                                Frank Jefkins (Rupa & Co.)

4.   Ogilvy on Advertising                               David Ogilvy (Pan Books)

5.   Advertising Management                           Aaker, Myers & Batra



Bachelor of Journalism (Mass Communication)


Fourth Semester




Course Code: bj(mc) 212                                                                   L-2            T/P-1            Credits-3




1.   Value System for Positive Living

2.   Public Speaking

3.            Presentation Skills

4.            Grooming

5.   Correct Dress Sense

6.   Social Etiquette

7.            Confidence Building Measures

8.            Preparing for an Interview

Bachelor of Journalism (Mass Communication)


Fourth Semester




Course Code: bj(mc) 252                                                                   L-0            T/P-4            Credits-2



Focuses on a production of TV programme from conceptualisation through post-production editing


Familiarizes with:

·    Story treatment,

·    Scripts,

·      Storyboards,

·    Budgets,

·    Floor plan, sets, make-up, costume, jewelry, lights, audio, graphic rehearsals,

·    Shooting schedules

·    Post-Production editing



Bachelor of Journalism (Mass Communication)


Fourth Semester



(Camera, Lights & Sound Lab)


Course Code: bj(mc) 254                                                                   L-0            T/P-4            Credits-2




(a)      Focuses on Cameras & Recorders controls

(b)      Shooting techniques

(c)   Basic theory of Video recording



(a)      Providing theory, rules & principles of quality lighting

(b)   Shows the creative use of back-lighting

(c)   Proper placement of lights & lighting equipment for principle subjects and sets both on location  and in the studio



(a)      Demonstration of various pieces of audio recording equipment

(b)      Creative use of sound effects & music tracts 



Bachelor of Journalism (Mass Communication)


Fourth Semester




Course Code: bj(mc) 256                                                                   L-0            T/P-4            Credits-2



1.   Print advertisement-Copy writing & Ad making

2.   Making of posters handbills etc

3.   Script writing for radio commercial

4.   Radio spots

5.   Radio jingle

6.   Script writing for TV commercial

7.   TV spots

8.   Production of Print, Radio & TV advertisements

9.   Planning & Designing advertising campaigns 

10. Critical evaluation of advertisements


Bachelor of Journalism (Mass Communication)


Fifth Semester




Course Code: bj(mc) 301                                                                   L-4            T/P-0            Credits-4



1.   Role & importance  of exhibitions

2.   Objectives of the exhibition

3.   Advantage of exhibition over other devices

4.   Importance of direct contact

5.   Choosing the right exhibition-Where to participate

6.   Why exhibitions sell? Concept of neutral territory

7.   PR for an exhibition

8.   Role of the Press in promotion of an event

9.   Publicity inputs or visible aids for promoting an event

10. Print & Display material

11. Stand Design

12. Trade Fair: Uses & Abuses

13.  Gauging Cost Effectiveness



Bachelor of Journalism (Mass Communication)


Fifth Semester




Course Code: bj(mc) 303                                                                   L-4            T/P-0            Credits-4




I.          Media organization: Meaning, Nature, Forms, Structure and Functions; Role and Importance of Media Organizations.

II.            Management: Definition, Nature and Management Functions; Planning – Definition, Process and Importance; Organisational Structure and Design – Responsibility, Authority and Accountability; Span of Control; Centralisation and Decentralisation.

III.       Human Resource Planning & Process – Recruitment, Selection, Orientation, Training and Career Development.

IV.            Foundations of Behaviour – Attitudes, Personality, and learning; Leadership – Importance and major types; contemporary issues in leadership – empowerment, gender leadership, leadership style across the culture; Motivating employees.

V.        Control Tools and Techniques: Financial, Operational and Behavioural Controls.

VI.            Establishing a media organisation – Steps involved, Process, importance of entrepreneurship and sources of finance.




Suggested Readings:


1.   Stephen P. Robbins & Mary Coulter, Management, Prentice Hall of India.

2.   Anna Bhattacharyajee, The Indian Press – Profession to Industry.

3.   M. V. Desai & Sewanti, Beyond Those Headlines: Insiders on the Indian Press.

4.   Ashok V. Desai, Economic Aspect of Indian Press.

5.   Jane Willis, Surviving in the Newspaper Business.

6.   Conard C Fink, Strategic Newspaper Management.

7.   H. R. Luthra, Indian Broadcasting.



Bachelor of Journalism (Mass Communication)


Fifth Semester





Course Code: bj(mc) 305                                                                   L-3            T/P-0            Credits-3



Research: Definitions, Methods, Selection & Formulation of Research Problem, Hypothesis, Sampling, Research Designs, Processing & Analysis of data, Statistical Analysis, Findings, Report Writing.


Survey: Meaning, Concept, Utility, Planning, Organising & Conducting survey, Public Opinion Survey, Readership Survey.


Data: Meaning, Kinds-Demographic, Socio-Economic, Socio-Psychological data.


Tools of Data Collection: Questionnaire, Schedule, Interview, Case study, Observation, Content Analysis etc.


Media Research: Measuring Impact, Evaluation, Monitoring, and Feedback.


Market Research: Principles of Market Research, Theories of Segmentation & Positioning, Pre-Testing, Post-Testing.




Suggested Readings


1.   Social Research                                              S R Vajpayee

2.   Doing Your Research Project                               Judith Bell

3.   Research Methodology-Methods & Techniques       C R Kothari

4.   Research Methodology in Social Sciences           Sandhu & Singh

5.      Communication & Research for Management         V P Michael

6.   Research in Mass Media                                      S R Sharma & Anil Chaturvedi

7.   Research-How to Plan, Speak & Write About it            Clifford Hawkins & Marco Sorgi


Bachelor of Journalism (Mass Communication)


Fifth Semester




Course Code: bj(mc) 307                                                                   L-3            T/P-0            Credits-3



1.      Cyber Journalism: What is Cyber Space? What is Information Super Highway? Internet and Information Revolution, Fundamentals of Cyber Media, Comparison of Cyber Media with Print, TV, Radio mediums, Advantages & Disadvantages of Cyber Journalism


2.      Writing for Web Media: Basic rules, Do’s & Don’ts, Writing News stories, Features & Articles on the Web, Interviewing on the Web,  Why Print & Electronic Media networks are going on the Net? Impact of Web Journalism, Recent Trends


3.               Presentation & Layout of Web Newspapers & Magazines, Advertising on the Web, Circulation of Web Newspapers, Future of Web Journalism


4.      Analysis of important Indian News-Based Web-sites, Trends in Cyber Reporting & Editing, Impact of globalisation on Web Journalism,  Cyber Laws, Concept of e-governance          







1.      Cyberspace Aur Media                                Sudhir Pachauri

2.      Fundamentals of Information Technology      Deepak Bharihoke

3.   Multimedia Systems                              Ramesh Agarwal & Bharat Bhushan Tiwari

4.   IT in the new millenium                            V D Dudeja

5.   IT                                                         S L Sah

6.   Electronic Media & the Internet                         Y K D’souza


Bachelor of Journalism (Mass Communication)


Fifth Semester


Course Code: bj(mc) 309                                                                   L-3            T/P-0            Credits-3


1.   Role of Public Relations in Corporate Image Building

2.   Functions of Public Relations

3.   PR as distinguished from Marketing, Sales Promotion & Advertising

4.   PR Techniques

5.      Relationship & Duties of the PR Practitioner-Value of IPR Code & the International Codes of Conduct

6.   Functions of PR Department & Manager-Advantages & Disadvantages

7.   PR consultancy-Its advantages & disadvantages

8.   PR programme planning

9.   Evaluating results of PR work

10. Press Relation & its principles

11. The News Release-Seven point formula & its importance

12. Writing techniques, Press Event & Organising them

13. Internal PR-Media & Techniques

14. Employee Relations

15. Exhibition PR & its Planning

16. Uses & kinds of Exhibition PR

17. Role of Photography In PR

18. Importance of Marketing Research for the PR Practitioner

19. PR in Developing Countries



Bachelor of Journalism (Mass Communication)


Fifth Semester




Course Code: bj(mc) 311                                                                   L-0            T/P-0            Credits-6



Soon after the End Term Fourth Semester Examinations the each Students shall undergo a Functional Exposure Training of eight weeks duration in Print Media, Radio Journalism, Television Journalism and Television Production and will submit a Functional Exposure Report containing the actual experiential learning at least eight weeks before the commencement of End Term Examination of the Fifth Semester.


The Functional Exposure Report  shall carry 100 Marks  and shall be evaluated by an External Examiner appointed by the Vice-Chancellor of the University.



Bachelor of Journalism (Mass Communication)


Fifth Semester



Course Code: bj(mc) 351                                                                   L-0            T/P-4            Credits-2



Designing & Development of print & display material for an exhibition along with publicity & promotional material for the event.



Bachelor of Journalism (Mass Communication)


Fifth Semester


Course Code: bj(mc) 353                                                                  L-0            T/P-4            Credits-2


Designing & implementation of Pre-testing/Evaluation tools for audio, video, print, display & publicity material.



Bachelor of Journalism (Mass Communication)


Fifth Semester




Course Code: bj(mc) 355                                                                   L-0            T/P-4            Credits-2




· Hardware & Software,

·   Web Search Engines,

·   Net Surfing,

· Searching,

·   Creating E-mail Accounts,

·   Sending & Receiving Mails,

· Downloading sites,

· Hypertext Transfer Protocol (HTTP),

· Hypertext Mark-up Language (HTML)

Bachelor of Journalism (Mass Communication)


Sixth Semester




Course Code: bj(mc) 302                                                                   L-4            T/P-0            Credits-4



Objective: The media constitute a very powerful force in modern society. Power, however, carries enormous responsibility, especially in the present day globalised work place. Thus, the aspiring global media persons must know the complex international media scenario to work across time zones and cultural barriers.




1.   World Media scenario since the World War-II: The Cold War Days, Emergence of the Third World Contries, The Non Aligned block and its relevance.

2.      Colonisation of Communication: 10% population dominating 90% of global news agencies, the news syndicates and mammoth TV network. Why?

3.   Integration between Information and Armament: Close encounters between information & armament, media & military.

4.   Use of media by power blocks, super powers.

5.   Demand for a new information order by developing countries.

6.   Bilateral, multi-lateral & regional information corporation.

7.   Non Aligned news pool.

8.   Struggle for News between developing & developed countries.

9.   Barriers to the flow of news.

10.      International practices on visual coverage & regulation in media exchange.

11. UN resolutions on Media related issues.

12. The Gandhian Approach.

13. The New Information Age.


Suggested Readings


1.   Many Voices One World              UNESCO

2.   Facts of Life                        A Communication Challenge UNICEF, India-1993

3.   The Media & Modernity        John B Thompson, Polity Press, 1995



Bachelor of Journalism (Mass Communication)


Sixth Semester




Course Code: bj(mc) 304                                                                   L-4            T/P-0            Credits-4


Objective: Media Technologies are both evolutionary and revolutionary. With newer technological innovations replacing the old technologies, the Mass Communication scenario is changing at a very fast pace. This course intends to acquaints the students with the contemporary media technology.




1.   The conventional media scenario (Radio, TV & Newspaper).

2.   New Information Communication Technologies: Need and Cultural contexts.

3.   IT & Information Management.

4.   Moving on Digital Era

Ø What is Digitalisation?

Ø Internet, E-Commerce, Broadcasting, Cable TV, Video Technology

Ø Impact of TV

Ø Digital Media & Entertainment Technology

Ø  Telecommunication Revolution

Ø New Technological Devices

5.   New Communication Revolution.

6.      Globalisation Process: Cultural Globalisation Perspective, Impact of globalisation.


Suggested Readings


1.   Mass Communication Perspective          Uma Narula

2.      Globalisation                                     Albrowm & King E

3.      Technology & Communication Behaviour      Belmont C A Wadsworth




Bachelor of Journalism (Mass Communication)


Sixth Semester




Course Code: bj(mc) 306                                                                   L-0            T/P-0            Credits-12



Every student will be assigned a project at the end of the Fifth Semester and it will be pursued by him/her under the supervision of  an internal supervisor. Both the subject and the name of the internal supervisor will be duly approved by the Director of the Institute. The Project Reports (in duplicate) alongwith one floppy will be submitted by the students at least two weeks prior to the date of the commencement of the End-Term Examinations for the Sixth Semester.


The Project Report  shall carry 100 Marks  and shall be evaluated by an External and Internal Examiners separately from out of 50 marks each. The External Examiner will be appointed by the Vice-Chancellor of the University



Bachelor of Journalism (Mass Communication)


Sixth Semester




Course Code: bj(mc) 308                                                                  L-0            T/P-0            Credits-4



There shall be Comprehensive Viva-Voce based on the courses of the entire programme and it shall be conducted by a Board of Examiners comprising of the Director/Principal and two external experts, of which one would be preferably from the Corporate World. I.e. Media Organizations found operating in the country. The quorum shall be deemed to have been met if 2 out of 3 members are present.