SCHEME OF EXAMINATION

SYLLABI

BACHELOR OF BUSINESS ADMINISTRATION

(TOURISM AND TRAVEL)

for

First to Second Semester

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

KASHMERE GATE, DELHI-110 006

SCHEME OF EXAMINATIONS

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

(TOURISM AND TRAVEL)

First Semester Examination

Code No.	Paper	L	T/P	Credits
BBA(TTM) 101/BBA 101	Principles of Management	4	-	4
BBA(TTM) 103 /BBA 103	Business Economics-I	4	-	4
BBA(TTM) 105 /BBA 105	Business Mathematics	4	-	4
BBA(TTM)107 /BBA 107	Computer Fundamentals-I	4	-	4
BBA(TTM) 109/BBA 109	Financial Accounting	4	-	4
BBA(TTM) 111/BBA 111	Personality Development & Communication Skills-I	4	-	4
BBA(TTM) 113/BBA 113	Fundamentals of Travel and Tourism	4	-	4
PRACTICAL
BBA(TTM) 115/BBA 115	Computer Lab	0	4	2
	Total	28	4	30

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

(TOURISM AND TRAVEL)

Second Semester Examination

Code No.	Paper	L	T/P	Credits
BBA(TTM) 102/BBA 102	Business Organization	4	-	4
BBA(TTM) 104/BBA 104	Business Economics-II	4	-	4
BBA(TTM) 106/BBA 106	Quantitative Techniques & Operations Research in Management	4	-	4
BBA(TTM) 108/BBA 108	Data Base Management System	4	-	4
BBA(TTM) 110/BBA 110	Cost Accounting	4	-	4
BBA(TTM) 112/BBA 112	Personality Development & Communication Skills-II	3	-	3
BBA(TTM) 114/BBA 114	Cultural Heritage of India	4	-	4
PRACTICAL
BBA(TTM) 116/BBA 116	DBMS Lab	0	06	3
	Total	27	06	30

BBA (TTM)/BBA

GGS Indraprastha University

BBA(TTM) 101/BBA 101: Principles of Management

L-04 T/P-0 Credits-4

Objectives:

The course aims at providing fundamental knowledge and exposure to the concepts, theories and practices in the field of management.

Contents:

I. Introduction: Concept, nature, process and significance of management; Managerial levels, skills, functions and roles; Management Vs. Administration; Coordination as essence of management; Development of management thought – classical, neo-classical, behavioral, systems and contingency approaches.

II. Planning: Nature, scope and objectives of planning; Types of plans; Planning process; Business forecasting; MBO; Concept, types, process and techniques of decision-making; Bounded Rationality.

III. Organising: Concept, nature, process and significance; Principles of an organization; Span of Control; Departmentation; Types of an organization; Authority-Responsibility; Delegation and Decentralization; Formal and Informal Organization.

IV. Staffing: Concept, Nature and Importance of Staffing.

V. Motivating and Leading: Nature and Importance of motivation; Types of motivation; Theories of motivation-Maslow, Herzberg, X, Y and Z; Leadership – meaning and importance; Traits of a leader; Leadership Styles – Likert’s Systems of Management, Tannenbaum & Schmidt Model and Managerial Grid.

VI. Controlling: Nature and Scope of control; Types of Control; Control process; Control techniques – traditional and modern; Effective Control System.

GGS Indraprastha University

BBA (TTM) 103/BBA 103: Business Economics-I

L-4 T-0 Credit-4

Objectives:

The objective of this subject is to give understanding of the basic concepts and issues in business economics and their application in business decisions.

Course contents

Introduction to Business Economics and Fundamental concepts

Nature, Scope, Definitions of Business Economics, Difference Between Business Economic and Economics, Contribution and Application of Business Economics to Business. Micro Vs. Macro Economics. Opportunity Costs, Time Value of Money, Marginalism, Incrementalism, Market Equilibrium and Forces, Risk, Return and Profits.

Demand Analysis & Elasticity of Demand

Objectives, Meaning, Law of Demand, Movement Vs. Shift in Demand Curve, Measurement of Elasticity of Demand, Factors Affecting Elasticity of Demand, Income Elasticity of Demand, Cross Elasticity of Demand, Advertising Elasticity of Demand and Expectation Elasticity of Demand. Demand Forecasting: Need, Objectives and Methods (Brief)

Consumer Behaviour

Cardinal Utility Approach: Diminishing Marginal Utility, Law of Equi-Marginal Utility. Ordinal Utility Approach: Indifference Curves, Marginal Rate of Substitution, Budget Line and Consumer Equilibrium.

Theory of Production

Meaning and Concept of Production, Factors of Production, production function, ISO Quants. Fixed and Variable Factors. Law of Variable Proportion (Short Run Production Analysis), Law of Returns to a Scale (Long Run Production Analysis).

Cost Analysis & Price Output Decisions

Concept of Cost, Cost Function, Short Run Cost, Long Run Cost, Economics and Diseconomies of Scale. Explicit Cost and Implicit Cost, Private and Social Cost. Pricing Under Perfect Competition, Pricing Under Monopoly, Control of Monopoly, Price Discrimination, Pricing Under Monopolistic Competition, Pricing Under Oligopoly.

GGS Indraprastha University

BBA (TTM) 105/BBA105: Business Mathematics

L-4 T-0 Credit-4

Objectives:

This course aims at equipping student with a broad based knowledge of mathematics with emphasis on business applications.

Course Content

1. Permutations and Combination concept of factorial, Principle of Counting, Permutation with restriction Circular Permutation and Combination with restriction.

2. Mathematics Induction:- Principle, Sequences Series,

3. Matrix algebra. The inverse of a matrix. Properties of the inverse Solution to a system of equations by:

(i) The adjoin matrix methods

(ii) The Gaussian Elimination mentor, Rank of a matrix, Rank of a system of equations. The Echelon matrix. Linear dependence of vectors. Application of matrices to business problems input output analysis, Preparation of Depreciation Lapse Schedule, Variance Analysis, Inventory Flow Analysis, and Inventory Flow Analysis.

4. Calculus

Differential: Optimization using calculus, Point of inflexion absolute and local-maxima and minima, Optimization in case of multi variate function. Lagrangian multipliers, Derivative as a rate measure.

Integral Calculus: Business application, Consumer’s or Producer’s surplus, Learning Curve. Differential Equations – variable, separable and Homogeneous type – Business applications.

5. Vectors: Types Optimization vector-Additions, suggestions & multiplication Scaller Product, Vector Product.

Suggested Reading

1. Mongia; Mathematics for Business and Economics, 2004.

2. Raghavachari, M.; Mathematics for Management, Tata McGraw Hill, 2004.

3. Chandan, J. S.; Statistics for Business and Economics, Vikas Publishing, 2004.

4. Bhardwaj, R.S.; Mathematics for Economics and Business, Excel Books, 2000.

5. Zamiruddin; Business Mathematics, 1999.

6. Sunderasam and Jayseelam; An Introduction to Business Mathematics.

7. Sancheti and Kapoor; Business Mathematics.

8. Khatar, Dinesh; Business Management, CBS Publishers, 1997.

BBA (TTM)/BBA

GGS Indraprastha University

BBA (TTM) 107/BBA107: Computer Fundamentals-I

L-4 T-0 Credit-4

Objectives

This is a basic paper for Business Administration students to familiarize with computer and it’s applications in the relevant fields and expose them to other related papers of IT.

Contents

1	Basics of Computer and it’s evolution Evolution of computer, Data, Instruction and Information, Characteristics of computers, Various fields of application of computers, Various fields of computer (Hardware, Software, Human ware and Firmware), Advantages and Limitations of computer, Block diagram of computer, Function of different units of computer, Classification of computers i) On the basis of Input (Digital, Analog and Hybrid) ii) On the basis of processing speed and storage capacity (Micro, Mini, mainframe and Super), Different Generation of computers (I to V), Types of software (System and Application), Compiler and Interpreter, Generation of language (Machine Level, Assembly, High Level, 4GL)
2	Data Representation: Different Number System (Decimal, Binary, Octal and hexadecimal) and their inter conversion (Fixed Point Only), Binary Arithmetic (Addition, Subtraction, Multiplication and Division)
3	Input and Output Devices: Keyboard, Mouse, Joystik, Digitizer, Scanner, MICR, OCR, OMR, Light Pen, Touch Screen, Bar Code Reader, Voice Input Device, Monitor and it’s type (VGA, SVGA and XGA), Printer and it’s type (Impact and Non-Impact with example), Plotter
4	Computer Memory: Primary Memory (ROM and it’s type – PROM, EPROM,EEPROM, RAM) Secondary memory- SASD, DASD Concept, Magnetic Disks – Floppy disks, Hard disks, Magnetic Tape, Optical disks – CD ROM and it’s type (CD ROM, CD ROM-R, CD ROM-EO, DVD ROM.
5	Operating System Concept: Introduction to operating system; Function of OS, Types of operating systems, Booting Procedure, Start-up sequence, Details of basic system configuration, Important terms like Directory, File, Volume, Label, Drive name, etc. Introduction to GUI using Windows Operating System: All Directory Manipulation: Creating directory, Sub directory, Renaming, Coping and Deleting the directory File Manipulation: Creating a file, deleting, coping, Renaming a file
6	Concept of Data Communication and Networking: Networking Concepts, Types of networking (LAN,MAN AND WAN), Communication Media, Mode of Transmission (Simplex, Half Duplex, Full Duplex), Synchronous and Asynchronous Transmission, Different Topologies.
7	Introduction to MS-Word: Introduction to Word Processing, it’s Features, Formatting Documents, Paragraph Formatting, Indents, Page Formatting, Header and Footer, Bullets and Numbering, Tabs, Tables, Formatting the Tables, Finding and Replacing Text, Mail Merging etc.
8	Introduction to MS-Excel: Introduction to Electronic Spreadsheets, Feature of MS-Excel, Entering Data, Entering Series, Editing Data, Cell Referencing, ranges, Formulae, Functions, Auto sum, Copying Formula, Formatting Data, Creating Charts, Creating Database, Sorting Data, Filtering etc.

Suggested Readings:

1. Leon and Leon; Introduction to Information Technology, Leon Tech World.

2. Sinha, Kr. Pradeep and Preeti Sinha; Foundations of Computing, BPB Publication.

3. DOS for Dummies: Pustak Mahal Publication, 2003.

4. Govindraju, S.; Introduction to Computer Science, Wiley Easter Ltd., 2001.

2. Jain, V.K.; Computers and Beginners

3. Norton, Peter; DOS 5.0/6, 2000.

BBA (TTM)/BBA

GGS Indraprastha University

BBA (TTM) 109/BBA109: Financial Accounting

L-4 T-0 Credit-4

Objectives:

The primary objective of the course is to familiarize the students with the basic accounting principles and techniques of preparing and presenting the accounts for user of accounting information.

Course Contents

Unit 1 – Meaning and Scope of Accounting: Need for Accounting, Development of Accounting, Definition and Functions of Accounting, Limitation of Accounting, Book Keeping and Accounting, Is Accounting Science or Art?, End User of Accounting Information, Accounting and other Disciplines, Role of Accountant, Branches of Accounting, Difference between Management Accounting and Financial Accounting, Objectives of Accounting.

Accounting Principles and Standards: Meaning of Accounting Principles, Accounting Concepts, Accounting Conventions, Systems of Book Keeping, Systems of Accounting, Introduction to Accounting Standards Issued by ICAI.

Unit 2- Journalising Transactions: Journal, Rules of Debit and Credit, Compound Journal Entry, Opening Entry

Ledger Posting and Trial Balance: Ledger, Posting, Relationship between Journal and Ledger, Rules Regarding Posting, Trial Balance

Sub Division of Journal: Cash Journal, Petty Cash Book, Purchase Journal, Sales Journal, Sales Return Journal, Voucher System.

Unit 3 – Capital and Revenue: Classification of Income, Classification of Expenditure, Classification of Receipts, Difference between Capital Expenditure & Capitalized Expenditure, Revenue Recognition.

Accounting Concept of Income: Concept of Income, Accounting Concept’s and Income Measurement, Expired Coast & Income Measurement, Relation Principle and Income Measurement, Accountants and Economist’s Concept of Capital and Income

Unit 4 – Inventory Valuation: Meaning of Inventory, Objectives of Inventory Valuation, Inventory Systems, Methods of Valuation of Inventories, Accounting Standard 2 (Revised): Valuation of Inventories.

Depreciation Provisions and Reserves: Concept of Deprecation, Causes of Depreciation, Basic Features of Depreciation, Meaning of Depreciation Accounting, Objectives of Providing Depreciation, Fixation of Depreciation Amount, Method of Recording Depreciation, Methods of Providing Depreciation, Depreciation Policy, AS-6 (Revised) Depreciation Accounting, Provisions and Reserves

Unit 5 – Joint Stock Company: Introduction, Meaning and Definition of a Company, Essential Characteristics of a Company, Kinds of Companies, Private and Public Limited Companies, Formation of Company.

Shares and Share Capital: Shares, Share Capital, Accounting Entries, Undersubscription, Oversubscription, Calls in Advance, Calls in Arrears, Issue of Share at Premium, Issue of Share at Discount, Forfeiture of Shares, Surrender of Shares, Issue of Two Classes of Shares, Right Shares.

Debentures: Classification of Debentures, Issue of Debentures, different Terms of Issue of Debentures, Writing off Loss on Issue of Debentures, Accounting Entries.

Company Final Accounts: Books of Account, Preparation of Final Accounts, Profit & Loss Account, Balance Sheet, Requirements of Schedule VI concerning Profit & Loss Account and Balance Sheet, Preparation of Simple Company Final Accounts.

GGS Indraprastha University

BBA (TTM) 111/BBA111: Personality Development &

Communication Skills - I

L-4 T-0 Credit-4

Objectives:

1. To develop the skills of the professional undergraduate students for proper self-expression, social communication, spoken English, correct pronunciation, voice modulation and business etiquettes.

2. The students should improve their personality, communication skills and enhance their self-confidence.

Unit-I

Practical grammar basic fundamental of grammar and usage, how to improve command over spoken and written English with stress o Noun, Verb Tense and Adjective.

Sentence errors, Punctuation, Vocabulary building to encourage the individual to communicate effective and diplomatically, common errors in business writing.

Unit-II

Introduction to Business Communication: Basic forms of communication, Process of communication, Principles of effective Business Communication, 7 Cs.

Media of Communication: Types of communication: Barriers of communication (Practical exercise in communication)

Unit-III

Business letter writing: Need, Functions and Kinds. Layout of letter writing. Types of letter writing: Persuasive letters, Request letters, Sales letters, Complaints and Adjustments.

Departmental Communication: Meaning, Need and types: Interview letters, Promotion Letters, resignation letters, news letters, Circulars, Agenda, Notice, Office memorandums, Office orders, Press release.

Unit-IV

Aids to correct Business Writing: Practical grammar (basic fundamentals), Sentence errors. Punctuation. Vocabulary Building.

Unit-V

Business Etiquettes

Business manners. Body language gestures, Etiquette of the written word, Etiquette of the telephone, Handling business meetings.

Role play on selected topics with case analysis and real life experiences.

GGS Indraprastha University

BBA (TTM) 102/BBA102: Business Organization

L-4, T-0, Credits: 04

Objective: The course aims to provide basic concepts and knowledge with regard to a business enterprise and its various functional areas.

Contents:

I. Introduction: Concept, Nature and Scope of Business; Concept of business as a system; Business and Environment Interface; Business objectives; Profit Maximization vs Social Responsibility of Business; Business Ethics and Values; Code of Conduct and Corporate Governance.

II. Business Enterprises: Entrepreneurship – Concept & Nature; Locations of Business Enterprise (Weber’s Theory); Government Policy on Industrial Location.

III. Forms of Business Organization: Sole Proprietorship, Joint Hindu Family Firm, Partnership firm, Joint Stock Company, Cooperative Organization; Types of Companies, Choice of form of organization; Promotion of a company – stages in formation; documentation (MOA, AOA).

IV. Small Business: Scope and role; Government Policies.

V. Government & Business Interface: Rationale; Forms of Government and Business Interface.

VI. Multinationals – Concept and role of MNCs; Transactional Corporations (TNCs); International Business Risks.

VII. Business Combinations – Concept and causes of business combinations; Chambers of Commerce and Industry in India; FICCI, CII, ASSOCHAM, AIMO, etc.

Suggested Readings:

1. Telsian, P.C.; Business Organisation and Management, Pearson Education, 2003.

2. Gupta, C.B.; Modern Business Organization, Mayoor Paper Works, 2001.

3. Robert; Modern Business Administration, McMillan India, 1999.

4. Basu, C. R.; Business Organization and Management, Tata McGraw Hill, Publishing House, New Delhi, 1998.

BBA (TTM)/BBA

GGS Indraprastha University

BBA (TTM) 104/BBA104: Business Economics - II

L-4, T-0, Credits: 04

Objective: The objective of this paper is to develop the concepts on Macroeconomic variables, working of an economy, and how business decisions are affected with the influence of macro variables in business.

Concepts of Macro Economics

Definitions importance, growth, limitations of macro-economics, macro-economic variables. Circular flow of income in two, three, four sector economy, relation between leak ages and injections in circular flow.

Macro Market Analysis

Theory of full employment and income: classical, modern (Keynes) approach, consumption function, relationship between saving and consumption. Investment function, concept of marginal efficiency of capital and marginal efficiency of investment. National income determination in two, three and four sector models. Multiplier in two, three and four sectors model.

Money Market

Functions and forms of money, demand for money-classical, Keynesian and friedman approach, measures of money supply, quantity theory of money, inflation and deflation.

National Income Determination

Concepts, definition, method of measuring, National income in India, problems in measurement of national income & precautions in estimation of national income.

Equilibrium of Product and Money Market

The IS-LM model, product market and money market, derivation, shift. Equilibrium of IS-LM curve. Application of IS-LM model in monetary and fiscal policy.

GGS Indraprastha University

BBA (TTM) 106/BBA106: Quantitative Techniques &

Operations Research in Management

L-4, T-0, Credits: 04

Objective The objective of this paper is to develop student’s familiarity with the basic concept and tools in statistics and mathematics.

Contents:

1. Statistics: Definition, Importance & Limitation. Collection of data and formation of frequency distribution. Graphic presentation of frequency distribution – graphics, Bars, Histogra. Diagrammatic. Measures of central tendency – mean, median and mode, partition values – quartiles, deciles and percentiles. Measures of variation – range, IQR, quartile deviation and standard deviation and Lorenz Curve.

Correlation Analysis: Correlation Coefficient; Assumptions of correlation analysis; coefficients of determination and correlation; measurement of correlation – Karl Person’s Methods; Spearman’s rank correlation; concurrent deviation the correlation coefficient; Pitfalls and limitations associated with regression and correlation analysis; real world application using IT tools.
Decision analysis and Game Theory

Operations Scheduling: Scheduling problems, shop floor control, Gantt Charts, Principals of work center scheduling, principles of job shop scheduling, personnel scheduling.

Linear programming: Concept a assumptions usage in business decision making linear programming problem: formulation, methods of solving: graphical and simplex, problems with mixed constraints: duality; concept, significance, usage & application in business decision making.
Transportation and assignment problem: General structure of transportation problem, solution procedure for transportation problem, methods for finding initial solution, test for optimality. Maximization transportation on problem, transportation problem. Assignment problem approach of the assignment model, solution methods of assignment problem, maximization in an assignment, unbalanced assignment problem, restriction on assignment.

Suggested Reading:

Morton, Thomas; Production & Operations Management, Vikas Publishing House, 2004.
Gupta, S. P. and M. P. Gupta; Business Statistics, 2003.
Vohra, N.D.; Quantitative Techniques in Management, 2003
Levin, A Richard, Rubin S. David, L. Joe and P. Stinson; Quantitative Approaches to Management, 2003.
Vohra, N.D.; Quantitative Analysis for Managerial Decision Making, Tata McGraw Hill Publishing Company Ltd., New Delhi, 2003.
Gupta, M. P.; Business Mathematics, 2001.
Kothari, C. R.; An Introduction to Operation Research, Vikas Publishing House, 2000.

BBA (TTM)/BBA

GGS Indraprastha University

BBA (TTM) 108/BBA108: Data Base Management System

L-4, T-0, Credits: 04

OBJECTIVE: To develop understanding of database management system and abilities to use DBMS packages.

1.	Introduction to Database Systems: File System versus a DBMS, Advantages of a DBMS, Describing and storing data in a DBMS, Queries in a DBMS, Structure of a DBMS, People who deal with database, introduction to Data Models, Architecture of DBMS.
2.	Entity Relationship Model: Overview of Database Design, Entities, attributes, and Entity sets, Relationships and Relationship sets, additional features of the ER Model, Conceptual database design with the ER model – Entity versus attribute, entity versus relationship.
3.	Relational model: Introduction to Relational model, foreign key constraints, enforcing integrity constraints, Querying relational data, logical database design: ER to relation, introduction to views, destroying/altering tables and views, Codd rules.
4.	Schema Refinement & Normal Forms: Introduction to schema refinement, functional dependencies, examples motivation schema refinement, reasoning about functional dependencies, normal forms, decompositions, normalization (Up to 3^rd Normal Form)
5.	Understanding Access Objects: Objects, tables, queries, forms, reports, modules.
6.	Creating Database: getting started, Wizards, Reviewing the database wizard, documenting the database.
7.	Creating Tables: Designing tables, working with tables in design view, field properties, naming fields, data types, assigning table names, making tables efficient objects within database, setting primary keys, indexes, using table wizard.
8.	Creating Queries: Reviewing queries, working with query design grid-adding tables, adding fields, sorting records, planning for null values, using simple query wizard-summarizing your records.
9.	SQL Queries: The form of a basic SQL query, Union, intersect, and expect, introduction to nested queries, aggregate operators, Null values.
10.	Creating forms: understanding forms, working in design view – components, sections, form properties, modifying form properties, standardizing forms – using form templates, form using wizard – auto forms, form wizard.
11.	Creating Reports: Introducing Reports, Using Report Wizards, Standardizing Reports, Inserting a Chart into a Report with the Chart Wizard, Printing Report.
12.	Creating Labels and Mail-Merge Documents: using the label wizard, using custom labels, printing multiple labels, merging access data with word documents.

Suggested Readings

1. Ramakrishnan, R. and J. Gehrke; Database Management Systems, McGrawHill, Company, Higher Education, 2000.

2. Harkins, Susan Sales, Ken Hansen and Tom Gerhart; Using Microsoft Access, Prentice Hall of India, 2000.

3. Elmasri, R. and S B Navathe; Fundamentals of Database Systems, Addison Wesley, 2000.

4. Date, C. J.; An Introduction to Database System, Vol. I & Vol. II, Addison Wesley Publishing Company, 2000.

BBA (TTM)/BBA

GGS Indraprastha University

BBA (TTM) 110/BBA110: Cost Accounting

L-4, T-0, Credits: 04

Objectives: The primary objective of the course is to familiarize the students with the basic cost concepts, allocation and control of various costs and methods of costing.

Contents:

Unit I

Meaning and Scope of Cost Accounting:

Basic cost concepts – Elements of Costs, Classification of Costs, Total Cost build up and Cost sheet, Emerging Terms viz. Life Cycle Costing, Activity Based Costing, Back flush Costing.

Materials Control:

Meaning – Steps involved – materials and inventory – techniques of material/inventory control – valuation of incoming & outgoing material – material losses.

Unit II

Labour Cost Control:

Direct and Indirect Labour, Steps involved – treatment of Idle time, Holiday Pay, Overtime etc. in cost accounts, casual workers & out workers, Labour turnover, methods of wage payment. Incentive plans.

Unit III

Overheads:

Meaning and Classification of Overheads – Treatment of specific items of overheads in cost accounts – stages involved in distribution of overheads – methods of absorption of overheads – treatment of under and over absorption of overheads.

Unit IV

Methods of Costing:

Single output costing, job costing, contract & batch costing.

Unit V

Methods of Costing (II)

Process costing (including joint products and By-products and inter-process profits), Operating/Service costing. (Transport & Power House only), Reconciliation of cost and financial accounts.

Suggested Readings

1. Maheshwari, S. N. and S. N. Mittal; Cost Accounting – Theory and Problems, 21^st Revised Edition, Shri Mahavir Book Depot, New Delhi, 2003.

2. Horngren; Managerial Cost Analysis, 22^nd revised edition, Prentice Hall, 2003.

3. Jain and Narang; Cost Accounting, Kalyani Publishers, 2002.

4. Wheldon; Cost Accounting & Costing Methods, 2001.

5. Gowda, J. Made; Advanced Cost Accounting, 1^st Edition, Himalya Publishing House, 2001.

6. Sharma, Nigam; Advanced Cost Accounting, 6^th revised edition, Himalaya Publishing House, 1999.

BBA (TTM)/BBA

GGS Indraprastha University

BBA (TTM) 112/BBA112: Personality Development and

Communication Skill-II

L-3, T-0, Credits: 03

OBJECTIVES

1. To develop the project writing and presentation skills of the undergraduate students.

2. The students should be able to act with confidence, should be clear about their own personality, character and future goals.

Contents

Unit I

Project and report writing, and proposals – how to write an effective report, basics of project writing, paragraph writing, paper reading and voice modulation, basics of project presentation.

Unit II

How to make a presentation, the various presentation tools, along with guidelines of effective presentation, boredom factors in presentation and how to overcome them, interactive presentation & presentation as part of a job interview, art of effective listening.

Unit III

Resume writing skills, guidelines for a good resume, how to face an interview board, proper body posture, importance of gestures and steps to succeed in interviews. Practice mock interview in classrooms with presentations on self. Self introduction – highlighting positive and negative traits and dealing with people with face to face.

Unit IV

Leadership – quality of a leader, leadership quiz with case study, knowing your skills and abilities. Introduction to group discussion techniques with debate and extempore, increase your professionalism.

Unit V

Audio Video recording and dialogue sessions on current topics, economy, education system, environment, politics.

Suggested Reading

1. Madhukar, R. M.; Business Communication and Customer Relations, Vikas Publishing House, 2004.

2. David, Robinson; Business Etiquette, Kogan Page, 2001.

3. Wren & Martin; English Grammar and Composition, 2001.

4. Reuben, Ray; Communication today – understanding creating skills, Himalaya Publishing House, 2001.

5. E. H. McGraw, S. J.; Basic Managerial Skills for All. Fourth Edition, Prentice Hall of India Pvt. Ltd., New Delhi.

6. Stephen R. Covey; The seven habits of highly effective people.

7. Rogets Thesaurus

BBA (TTM)/BBA

GGS Indraprastha University

BBA (TTM) 114/BBA114: Cultural Heritage of India

L-4, T-0, Credits: 04

History, Culture & Brief account of Indian history (Indus valley civilization, Aryans).
Heritage of India Medieval Period, Ashoka, Maurya, Guptas, Western & Southern.
Dynasties, Mughals, Marathas, British period) Indian Architecture (Indus Valley Town Planning, Buddhist Stupas)
Temples of India-Indo-Islamic Architecture, Jain Architecture, Sikh & Christian, Architectures, Dance of India, Indian Music, Indian Sculptures, Indian Handicrafts, Indian Cuisine Fairs & Festivals of India, Religions of India, Museums of India.
Cultural and Religious movements in India (19^th century) – religious and social reformers such as Ramakrishna, vivekananda, Ishwarchand Vidyasagar, Shri Aurobindo, Vinovabhave, Revivalist movements, movements of revolt, the spirit of modern reform movements in India – best exemplified in Mahatma Gandhi.
India – A Religious journey Buddhist tourism Himalayan, adventures – mountaineering, river rafting, Indian Wild Life, Sanctuaries, Exotic Beach tourism in India, Health Tourism – Ayurveda, Yoga & Meditation.
States as an destination, different countries as destinations world geography, introduction to world geography, economic & physical geography.
IATA & Geography, Planning itineraries by Air Time Differences, Travel Gide, The ABC World Airways Guide (ABC)

Suggested Readings

Sethi, Praveen; Millennium Trends in Travel and Tourism, Rajat Publication, 2002.
Gill, Pushpinder S; Perspectives on Indian Tourism, Anmol Publication, 1997.
Kandari and Chandra; Tourism Development – Principle and Practices, Shri Publication, 2004.
Sarkar, A. K.; Indian Tourism, Rajat Publication, 2003.
Khan, Nafeez A.; Development of Tourism in India, Anmol Publication, 2001.
Seth, Praveen; Tourism for the Next Millennium, Rajat Publication, 1999.
Dr. S. Radhakrishnan; History of Indian Philosophy.
Hiriyanna, M.; Outlines of Indian Philosophy.
Ramakrishna Mission; Heritage of India.
Gupta, Das; History of Indian Philosophy.
Prof. Suresh; Ayurveda for you.

BBA (TTM)/BBA

GGS Indraprastha University

BBA (TTM) 116/BBA116: Data Base Management System (Practical)

USING MS-ACCESS

L-0, P-06, Credits: 03

1. Getting Familiar with Access Objects: Tables, Queries, Forms, Reports, and Modules.

2. Creating Database: Creating database using wizards, documenting the database, creating own databases.

3. Creating Tables: Working with tables in design view, setting field properties, naming fields, setting data types, setting primary key, multiple field primary keys, creating indexes, using table wizard.

4. Creating Queries: Working with query design grid, adding tables, adding fields, sorting records, setting field criteria, planning for null values, using simple query wizard – summarizing your records.

5. Creating forms: Working in design view, components of a form in design view, sections of a form, assigning form properties, modifying form properties to create a dialog box, using form templates, creating forms with a wizard, auto forms.

6. Creating Reports: Using Report Wizards, Working with auto report, creating a report template, inserting a chart into a report with the chart wizard, printing report.

7. Creating Labels and Mail-Merge Documents: Using the Label wizard, using custom labels, printing multiple labels, merging access data with word documents.

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

First Semester Examination

L

T/P

Credits

PRACTICAL

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

Second Semester Examination

L

T/P

Credits

PRACTICAL

GGS Indraprastha University

BBA(TTM) 101/BBA 101: Principles of Management

GGS Indraprastha University

BBA (TTM) 103/BBA 103: Business Economics-I

GGS Indraprastha University

BBA (TTM) 105/BBA105: Business Mathematics

GGS Indraprastha University

BBA (TTM) 107/BBA107: Computer Fundamentals-I

GGS Indraprastha University

BBA (TTM) 109/BBA109: Financial Accounting

GGS Indraprastha University

BBA (TTM) 111/BBA111: Personality Development &

Communication Skills - I

CONTENTS

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings:

GGS Indraprastha University

BBA (TTM) 113/BBA113: Fundamentals of Travel and Tourism

GGS Indraprastha University

BBA (TTM) 115/BBA115: Computer Lab.

GGS Indraprastha University

GGS Indraprastha University

Contents

Macro Market Analysis

Money Market

National Income Determination

Equilibrium of Product and Money Market

Suggested Readings

GGS Indraprastha University

GGS Indraprastha University

Contents

GGS Indraprastha University

Unit I

Unit II

GGS Indraprastha University

OBJECTIVES

GGS Indraprastha University

GGS Indraprastha University

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